Nike wanted to engage with basketball fans during the Basketball World Cup, so we asked fans to help us #Searchforthebaddest sneakers in Europe.

ACD: Robert Northam
Creatives: Abdou Cisse, Akwasi Tawia Poku
Design Director: Malte Gruhl


We asked Nike fans to across the Europe to send us their baddest sneaker selfies. 


We took the best fan submissions & created a special personal sneakercard. This allowed us to authentically engage with our communities across Nike's Twitter, Facebook & Instagram channels.

German World Cup winner Mario Gotze also got involved!