We set the art direction & tone of voice for Magnum & Fruttare's social content for 2015.
Agency
R/GA
Credits
Creatives: Abdou Cisse, Akwasi Tawia Poku
Producer: Anna Jansson
Photographer: Jackie Dewe Mathews
Role
Creatives / Concept,
Art Direction & Copywriting
Magnum's content showcased the product in situ with complementing items, highlighting the product at the centre of each experience.
Fruttare’s content focused on youth, fun and colour. We used vibrant colours and fruit found throughout Fruttare's product range to bring this to life.
