We created a 360 campaign to launch Harry Potter Wizards Unite. A new AR game made by Warner Brothers, Niantic & Portkey Games.
To ignite wizarding mania, we crafted the campaign in the conceit of the Wizarding World. Muggles were left none the wiser, as hidden messages & easter eggs made our films go viral amongst avid Potter fans across the globe.
Agency: Wieden+Kennedy London
Creatives: Abdou Cisse & Akwasi Poku
Creative Directors: Scott Dungate & Sophie Bodoh
Directed By: William McGregor, Jorge Montiel
Design: Justin Hallström , Xueling Wang
Producer: Matthew Ellingham, Jo Charlesworth
Post Production CGI & Grade: The Mill