We created a 360 campaign to launch Harry Potter Wizards Unite. A new AR game made by Warner Brothers, Niantic & Portkey Games.
To ignite wizarding mania, we crafted the campaign in the conceit of the Wizarding World. Muggles were left none the wiser, as hidden messages & easter eggs made our films go viral amongst avid Potter fans across the globe.
Agency: Wieden & Kennedy
Client: Warner Brothers, Niantic & Portkey Games
We created a film as a call to action for Wizards all across the world to sign up to help to save the Wizarding World & to also give them information when the game would release. We also littered the film with a number of canon based easter eggs to get Harry Potter fans excited across the world for what was to come...
Fans jumped onto this creating epic breakdowns on the details of the trailer across Reddit & Youtube
The project went viral amongst Harry Potter fans globally where it generated millions of views and interactions in anticipation of the impending release
Creatives: Abdou Cisse & Akwasi Poku
Creative Directors: Scott Dungate & Sophie Bodoh
Directed By: William McGregor, Jorge Montiel
Design: Justin Hallström , Xueling Wang
Producer: Matthew Ellingham, Jo Charlesworth
Post Production CGI & Grade: The Mill