We worked with fashion photographer Neil Bedford to showcase the new Nike KD 8 sneaker in action on some of Europe's toughest basketball courts.
Creative Directors: Paris Lawrence, Andy Bull
Creatives: Abdou Cisse & Akwasi Tawia Poku
Photographer: Neil Bedford
To launch the new Nike KD 8 sneaker in Europe, we decided to showcase the sneaker in action on some of Europe's toughest basketball courts via a responsive digital web experience.
We set the art direction & the tone of voice for this campaign, documenting some of the best basketballers on their home courts across Madrid, Paris & Berlin.
Here's a selection of shots from our various locations across Paris, Berlin & Madrid.