Nike<br/>All For The Game

We worked with fashion photographer Neil Bedford to showcase the new Nike KD 8 sneaker in action on some of Europe's toughest basketball courts.

Creative Directors: Paris Lawrence, Andy Bull 
Creatives: Abdou Cisse & Akwasi Tawia Poku 
Photographer: Neil Bedford


To launch the new Nike KD 8 sneaker in Europe, we decided to showcase the sneaker in action on some of Europe's toughest basketball courts via a responsive digital web experience. 
We set the art direction & the tone of voice for this campaign, documenting some of the best basketballers on their home courts across Madrid, Paris & Berlin.


Here's a selection of shots from our various locations across Paris, Berlin & Madrid.

To view this project in full glory, click the link below!