We created a monument to the year in Times Square, New York. Welcoming millions of New Yorkers into the new year on the worlds largest advertising board.
Agency
R/GA
Credits
CD: Rodrigo Sobral, Ricardo Amorim
Creatives: Abdou Cisse, Akwasi Tawia Poku, Luke Wicker & Wilf Eddings
Role
Creatives
We were tasked with concepting and visualising how we could extend the Google Year In Search campaign to the enourmous Marriot hotel advertising board. We were given 5 days of full access to this board.
As the board was contextual we decided to display the various facets of our Year In Search campaign, creating loops of information that would light up time square. Finally on New Years eve, our stories focused to display the highlights most popular storied giving the world a glimpse into the best moments of the year, Live from Times Sqaure.
Our campaign also won a D&AD Wooden Pencil for Digital Brand Experession.
Awards
D&AD Wood Pencil link