We transformed 175 digital advertising boards into hyperlocal tour guides, showing Londoners the power behind Google's Search App.
Creative Directors: Emma Lightfoot, Ricardo Amorim
Creatives: Abdou Cisse, Akwasi Tawia Poku
Creatives / Copywriting
We wrote 175 dynamic stories for our Google outside campaign. Each digital screen was unique, smart and aware of its context. This allowed us to display real-time location based information on travel, weather and current affairs. Here’s an example of how one worked in Shoreditch, East London.