Beats By Dre<br/>The Game Starts Here

For Rugby players the game doesn't start on the pitch, but in the months and years of preparation before it. We were tasked with writing a range of films for Beats By Dre's largest ever commercial campaign.

​Creative Directors: Ciaran McCarthy & Edwin Latchford
Creatives: Abdou Cisse, Akwasi Tawia Poku, 
George Gremin & Thibault Michal


We wrote a number of films for this campaign. The first film we were involved with was written to link Rugby to Grime music. So we worked with the online music station SB.TV to create a rugby themed grime cypher where each of our rappers tailored their lyrics to reference Rugby. This film featured popular grime artists such as Stormzy, D Double E & Lady Leshurr.

We we're also tasked with writing a film featuring legendary Australian rugby player Matt Giteau. This film was written to tell his story, while highlighting the importance of being allowed represent the Australian rugby team again.

Finally we were tasked with crafting additional content as a response to the 'Chef's Revenge' content featuring French rugby legend Sebastian Chabal.
We wrote the responses for the outspoken Australian legend David Campese and New Zealand 1987 world cup winning Sean Fitzpatrick.
These films reference the desimation of French cusine in a perfect oceanic style.