Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the simple-custom-post-order domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /customers/b/2/1/cpq3eqpav/webroots/www/wp-includes/functions.php on line 6260 Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the stag domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /customers/b/2/1/cpq3eqpav/webroots/www/wp-includes/functions.php on line 6260 Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the toolbar-publish-button domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /customers/b/2/1/cpq3eqpav/webroots/www/wp-includes/functions.php on line 6260 Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the updraftplus domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /customers/b/2/1/cpq3eqpav/webroots/www/wp-includes/functions.php on line 6260 Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the jetpack domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /customers/b/2/1/cpq3eqpav/webroots/www/wp-includes/functions.php on line 6260 Harry Potter Wizards Unite – ABDOU & AKWASI

Harry Potter
Wizards Unite

We created a 360 campaign to launch Harry Potter Wizards Unite. A new AR game made by Warner Brothers, Niantic & Portkey Games. 
To ignite wizarding mania, we crafted the campaign in the conceit of the Wizarding World. Muggles were left none the wiser, as hidden messages & easter eggs made our films go viral amongst avid Potter fans across the globe.

Agency: Wieden & Kennedy
Client: Warner Brothers, Niantic & Portkey Games
Role: Creatives  

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We created a film as a call to action for Wizards all across the world to sign up to help to save the Wizarding World & to also give them information when the game would release. We also littered the film with a number of canon based easter eggs to get Harry Potter fans excited across the world for what was to come...

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Fans jumped onto this creating epic breakdowns on the details of the trailer across Reddit & Youtube

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The project went viral amongst Harry Potter fans globally where it generated millions of views and interactions in anticipation of the impending release

FAN REACTION

CREDITS

Creatives: Abdou Cisse & Akwasi Poku
Creative Directors: Scott Dungate & Sophie Bodoh
Directed By: William McGregor, Jorge Montiel
Design: Justin Hallström , Xueling Wang
Producer: Matthew Ellingham, Jo Charlesworth
Post Production CGI & Grade: The Mill
Sound: Factory