Harry Potter
Wizards Unite

We created a 360 campaign to launch Harry Potter Wizards Unite. A new AR game made by Warner Brothers, Niantic & Portkey Games. 
To ignite wizarding mania, we crafted the campaign in the conceit of the Wizarding World. Muggles were left none the wiser, as hidden messages & easter eggs made our films go viral amongst avid Potter fans across the globe.

Agency: Wieden & Kennedy
Client: Warner Brothers, Niantic & Portkey Games
Role: Creatives  

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We created a film as a call to action for Wizards all across the world to sign up to help to save the Wizarding World & to also give them information when the game would release. We also littered the film with a number of canon based easter eggs to get Harry Potter fans excited across the world for what was to come...

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Fans jumped onto this creating epic breakdowns on the details of the trailer across Reddit & Youtube

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The project went viral amongst Harry Potter fans globally where it generated millions of views and interactions in anticipation of the impending release

FAN REACTION

CREDITS

Creatives: Abdou Cisse & Akwasi Poku
Creative Directors: Scott Dungate & Sophie Bodoh
Directed By: William McGregor, Jorge Montiel
Design: Justin Hallström , Xueling Wang
Producer: Matthew Ellingham, Jo Charlesworth
Post Production CGI & Grade: The Mill
Sound: Factory