Made In The UK
Behind The Mac

From Lewisham to Loch Ness amazing work is made every day in the UK, Behind the Mac.
Agency: TBWA\Media Arts Lab
Role: Senior Creatives  

This campaign featured some of the UK's most exciting creative talent including

Michaela Coel
Jenn Nkiru
Samuel Ross

Hiut Denim
Object Blue

Aardman Animation
Risotto Studio
Feng Chen Wang
Alva Skog
Grayson Perry
Floating Points
Lev Tanju

Edward Enninful
Anthony Burrill
Vicky Grout
Joy Crooks
Alva Skog
Ewen Spencer
UsTwo Games

Just like the Blue Plaques found throughout the UK, we highlighted the best work made by British creatives in iconic media locations all over the UK

Hyperlocal spots also ran across Snapchat, Youtube, Tik Tok & Twitter promting some comical reactions across social media

And the project was widely sharing amongst creators, generating a millions of views not only in the UK, but also across the globe


The Made In, Behind The Mac campaign was then expanded into a number of markets across the globe